Last week, marketing automation vendor Act-On closed a fourth round of funding valued at $16 million. We speak with two of the key players in the funding announcement to discuss Act-On's plans for its new funding, what the future holds for the company and how the marketing automation market is likely to evolve during the months to come.
Demandbase CEO Chris Golec highlights the company’s recent growth initiatives, including the appointment of Amit Varshneya to VP of Strategic Services. The company recently launched its Strategic Services program to help customers assess the potential of their marketing programs and drive customer retention. Golec shares the program details, key market trends, and insight into the critical need for B2B marketers to personalize prospect experiences.
Eloqua CEO Joe Payne highlights key themes from the company's customer conference in San Francisco, including social, mobile & app integration to drive revenue. Payne explores 5 revenue performance indicators, his conversations with the CEO community and the market's emphasis on revenue performance management.